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中国最大家居巨头陷困境,做房地产负债780亿,阿里是第三大股东
2020-01-08 01:10   来源:  www.techtalkuk.com   评论:0 点击:

中国最大家居巨头陷困境,做房地产负债780亿,阿里是第三大股东过去十几年,中国最赚钱的行业当属房地产,

过去十几年,中国最赚钱的行业当属房地产,除了全国2万多家房地产公司,还有大批的民营跨界到房地产,想赚一笔快钱,但大多数最终主业丢了,房地产业务也拖累了公司,最终导致衰落破产。最典型的是浙江女首富周晓光,白手起家打造了一个饰品王国,身价也达到了330亿。当初满腹理想的要把新光集团打造成为中国的“施华洛世奇”,然而,在成功之时,却没能抵挡房地产高利润的诱惑,毅然杀入房地产行业。最终在激烈的竞争中败下阵来,负责200多亿,公司破产倒闭,实在令人唏嘘。

In the past decade or so, china's most lucrative industry has been real estate, with more than 20,000 companies in the country, and a large number of private companies crossing the border into real estate to make a quick buck, but most have lost their main business and the real estate business has dragged down the company, leading to a decline and bankruptcy. The most typical is Zhejiang's richest woman Zhou Xiaoguang, starting from scratch to create a jewelry kingdom, the value of 33 billion. At the beginning of the ideal to make xinguang group into china's \"swarovski \", however, in the success of the time, but failed to resist the lure of high profits in real estate, resolutely into the real estate industry. Finally in the fierce competition to lose the battle, responsible for more than 20 billion, the company went bankrupt, really sad.

因做房地产拖垮的知名品牌还不少,比如两面针、长虹等国民品牌,都曾踊跃地进入了房地产行业。如今,又有一个知名品牌因为做房地产负债累累,地产公司负债高达780亿,它就是红星美凯龙。红星美凯龙相信大多数人都听过,或者去逛过。这是一家家居连锁商场,规模比万达广场还厉害,到2018年底,在全国拥有308家商场,万达广场在2019年11月才开到了300家。

Because do real estate drag down the well-known brands, such as two-sided needle, Changhong and other national brands, have enthusiastically entered the real estate industry. Now, there is another well-known brand because of the real estate debt, property companies debt up to 78 billion, it is red star mei cylon. Red Star Cylon believes most people have heard of it, or visited it. It's a home chain that's bigger than Wanda Square, which has 308 malls nationwide by the end of 2018 and only 300 in November 2019.

做家居的和房地产有什么关联?其实关系挺大的,建设家居商场,大量的商铺和土地储备是基本的支撑,将家居业务衍生到商业地产领域,到成了顺利成章。当然,红星美凯龙并不是一开始并没有进入房地产,只是安心地做自己熟悉的家居行业,直到2009年才杀入房地产行业。

What is the connection between home and real estate? In fact, the relationship is quite large, the construction of home shopping malls, a large number of shops and land reserves are the basic support, home business to commercial real estate, to become a smooth chapter. Of course, red star mei cylon is not the beginning did not enter the real estate, just do their own familiar home industry, until 2009 into the real estate industry.

红星美凯龙为此成立了红星地产,运营模式很简单,在全国各地拿地建家居商场时,顺便在周围多拿一些地来做地产项目。我们都知道做房地产都需要高昂的资金才能运转起来,所以,红星地产基本是靠红星美凯龙在输血,一方面借款给它,另一方面给它做担保来获得贷款。到2018年,红星美凯龙给红星地产的借款为112亿,担保金额亿元。

Red star mei kailong set up red star real estate for this, the operation mode is very simple, in all parts of the country to build home shopping malls, by the way around to take more land to do real estate projects. We all know that it takes a lot of money to do real estate to work, so red star property is basically relying on red star american cylon blood transfusion, on the one hand to borrow to it, on the other hand to guarantee it to get a loan. By 2018, the Red Star United States Kelon to the Red Star property loan of 11.2 billion, the guarantee amount of 100 million yuan.

靠着中国房地产过去十年的黄金期,红星地产也取得了飞速的发展,2018年实现销售额亿元,成为了一家中型房地产公司。其创始人车建新更是定下了千亿的目标,不过,2019年达成千亿销售额的房企有36家,其中并没有红星地产,其销售额为660亿,也算是一个非常不错的成绩。

Relying on the golden period of Chinese real estate over the past decade, Red Star Real Estate has also made a rapid development, with sales of 100 million yuan in 2018, becoming a medium-sized real estate company. Its founder, car jianxin, has set a target of 100 billion, but 36 of the companies that have reached 100 billion sales in 2019, including no red star property, have sales of 66 billion, a very good result.

然而,销售额越高,负债可能也不断增长,红星地产负债高达780亿,房地产行业负债率都非常高,但是超过了警戒线,就很危险。红星地产出现这种情况,主要原因是起布局都在三线及以下城市,开发周期长。加上房地产市场寒冬,三四线的房企日子并不好过。据了解,红星地产已经布局了50多个城市。

However, the higher the sales, the more debt may be growing, red star real estate debt up to 78 billion, the real estate sector debt ratio is very high, but beyond the warning line, it is dangerous. Red Star property appears in this situation, the main reason is that the layout of the three-line and below the city, long development cycle. Coupled with the real estate market winter, the third and fourth line of housing enterprises are not easy. It is understood that Red Star Real Estate has laid out more than 50 cities.

不过,红星地产目前应该还不会有问题,毕竟其母公司红星美凯龙表现一直非常优异,稳居中国第一大家居连锁。说起来,红星美凯龙的创业故事也挺励志。其创始人车建新可以说是白手起家,很早就出来做木工,1986年开始创业,开了一家家具厂,生产新家具。之后又不断扩大规模,开了“红星家具城”,到1996年,已经拥有了20多家红星家具城。后来在一次陪女儿吃肯德基中,灵感突发要打造中国最大的家居连锁,并且改名为红星美凯龙,模式也变成了只运营商场,不卖具体产品,当起了包租公。

However, red star property should not be a problem at the moment, after all, its parent company red star mei kailong performance has been very good, stable in china's first big home chain. Speaking, red star mei kailong's entrepreneurial story is also quite inspirational. Its founder, car jianxin, can be described as a self-made, early out to do carpentry, started in 1986, opened a furniture factory to produce new furniture. Then continue to expand the scale, opened the \"Red Star Furniture City \", by 1996, has owned more than 20 Red Star Furniture City. Later in a kfc meal with her daughter, the inspiration was to create china's largest home chain, and changed its name to red star mei kailong, the model has become only to operate shopping malls, do not sell specific products, when the chartered public.

红星美凯龙300多座商场,经营面积达1893万平米,只有80家自营商场,其他全部是委管商场,也就是合作的模式,借红星美凯龙的牌子,收取一定的代管费用和相应提成,属于轻资产模式,这个万达的经营模式差不多。

There are only 80 self-owned shopping malls with a total area of 18.93 million square meters, and the rest are all commissioned shopping malls, that is, the mode of cooperation.

从小木工到身价380亿的超级富豪,车建新的人生经历值得学习。对于这家线下家居商场之王,连马云也是青睐有加,在2019年5月,花费43亿买入红星美凯龙A股和H股总共13%的股份,成为了第三大股东。

From the small carpentry to the value of 38 billion super-rich, car to build a new life experience is worth learning. For the king of the offline home shopping mall, even Ma is favored, spending 4.3 billion to buy a total of 13 percent of Red Star's American Kelon A and H shares in May 2019, becoming the third-largest shareholder.

如今,房地产市场降温,如果红星地产不能有效地降低负债,只会加重母公司红星美凯龙的压力。万达都在不断的退出房地产,专心做万达广场,可见,王健林对房地产的未来市场并不看好。处于行业中部的红星地产,要么抓紧冲上去,进入一线阵营,才有可能健康的生存下去,不然,只会因为高负债成为红星美凯龙的拖累。

Today, the property market cooling, if the Red Star property cannot effectively reduce debt, will only increase the pressure on the parent company Red Star American Kelon. Wanda is constantly withdrawing from real estate, focusing on Wanda Square, can be seen, Wang Jianlin on the future market for real estate is not optimistic. In the middle of the industry, red star real estate, or rush up, into the front-line camp, it is possible to survive healthily, otherwise, only because of high debt become red star american cylon drag.


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